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Distance Matters for Geotargeted Ads

For geotargeted ads, distance is key – but  a closer proximity isn’t always necessarily better.

Results vary by industry: auto brands targeted for mobile devices within 15 miles of a dealer did better than ads served at farther distances; retailers did best between 1-5 miles, less so when the shopper was already in the store.

>> See more detailed results of this study: Distance Matters for Geotargeted Ads

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